As Ever is the lifestyle brand of Meghan Markle, Duchess of Sussex, under which she began releasing various products in 2025 — including a wine collection.

What we know about As Ever wines

·       These are official wines released under the As Ever brand, owned by Meghan Markle.

·       The first wine was a Napa Valley Rosé, launched in 2025.

·       The range later expanded to include other wines, such as Sauvignon Blanc.

·       The wines are produced in Napa Valley in collaboration with American wineries; Meghan herself curates the brand and product selection rather than producing the wines directly.

In short
As of now, Meghan Markle has released three wines:

·       Napa Valley Rosé / $35 — the brand’s first wine, a rosé that sold out quickly after launch

·       Marlborough Sauvignon Blanc / $35 — the brand’s second wine

·       2021 Vintage Napa Valley Brut / $89 — made using the traditional method from Pinot Noir and Chardonnay; recently released

Overall, As Ever is Meghan Markle’s lifestyle label, which she has been developing following her blog The Tig ✨

As Ever products beyond wine Natural and culinary goods:

·       fruit spreads (e.g. raspberry)

·       jams and preserves

·       herbal teas

·       pancake and cookie mixes

·       “flower sprinkles” — decorative toppings for desserts, the most talked-about product after her Netflix show “With Love, Meghan”, in which the Duchess constantly decorated her dishes with dried flowers.

·       cream mixes for pancakes and cookies

·       natural honey (including limited editions)

Seasonal and gift collections:

·       fruit spread gift sets

·       honey gift sets

·       special spice blends for hot drinks (mulled cider, etc.)

·       scented candles for festive occasions

What does the logo on the As Ever products mean?

Everyone understands that when a brand founder creates a logo for a company or product, it usually carries deep meaning — often with hidden symbols connected to the person behind the brand or to significant moments in their life.

Here’s what the logo on the As Ever wines (and the broader As Ever brand) represents:

The As Ever logo was intentionally designed with personal symbolism tied to Меган Маркл and her life with Prince Harry. It includes imagery that reflects things meaningful to them:

Palm tree — a nod to their home in Montecito, California, where they live and which Meghan has described as central to her personal and creative life.
Two hummingbirds — featured on either side of the tree. These tiny birds are significant to Prince Harry personally; he shared in his memoir Spare that a hummingbird visit carried emotional meaning after a family loss, making them emotionally symbolic for the couple.

Together, the logo visually communicates a blend of home, family and personal values — not just a generic brand mark but one intended to reflect who they are and what matters to them.

In general, As Ever is positioned as an elegant collection of home, culinary, and gourmet products, many of which are released in limited quantities and sell out quickly.

Let us know if anyone has already tried these wines — we’re very curious!
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